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#1 Digital Marketing Course in Kolkata

W3 Web School delivers the most exclusive and industry-specific Digital Marketing Course in Kolkata with a 100% practical approach and placement assistance program. Learn how to apply advanced SEO, SEM, SMM, and many more strategies at W3 Web School by joining our most affordable digital marketing course.

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Advance Digital Marketing Course in kolkata
Course Overview:

Digital Marketing Course in Kolkata: Basic To Advanced

W3 WEB SCHOOL offers one of the most popular Digital Marketing Courses in Kolkata. We offer skill-based courses at an affordable price. We’ve trained 20,000+ students and 1500+ batches to date. We focus on providing quality education and offer one of the Best digital Marketing Course in Kolkata. The trainees at W3webschool receive full support regarding backup classes, placements, internships, and free digital marketing tools.

Digital marketing is one of the most trending professions nowadays, but you can’t grow in this industry if you follow the same outdated strategies & techniques. Most Institutes are providing outdated courses.

We regularly modify our course curriculum according to the latest trends & updates. So, our students learn updated strategies & trends, which help them to get better results. That’s why most of our students start their careers with a great starting salary.

Our advanced digital marketing course In Kolkata offers individualized assistance and free access to 30+ tools to handle the challenges of this future job industry, whether you are a student looking to start your career or a working professional to upgrade your skills!

Join the W3 Web School Advanced Digital Marketing Course In Kolkata.

Enroll Now

Why Choose W3 WEB SCHOOL for Digital Marketing Course in Kolkata?

At W3 Web School, one can learn each aspect of market research, planning, strategy making, execution, and report analysis. W3 Web School is the best place to experience & learn Digital Marketing Course in Kolkata.

A Trusted & Reputed Institution

Our institution has been serving for more than 12 years and has gained 4.9 ratings from 30k+ students.

Industry-Specific Certified Mentors

Learn from industry-specific certified mentors about the concepts of digital marketing by obtaining knowledge on the latest market trends.

Customized Learning Experience At Demand

At W3 Web School, one can take advantage of personalized learning exposure. Due to the individualized attention each learner gets from us, their academic journey can be customized to meet their learning objectives and interests.

100% Placement Assistance

Our institution offers students the opportunity to get 100% Placement Assistance once they complete their digital marketing course.

Doubt Clearing Sessions

The doubts that students have, can be cleared in W3 Web School’s specially designed doubt clearing sessions.

15+ Certifications

W3 Web School offers the opportunity to earn 15+ Certifications which will be very beneficial for professional career success in the future.

Easy Fee Structure

W3 Web School offers an easy fee structure, in which students get the opportunity to pay their digital marketing course fees in a few installments.

Internship Opportunities

W3 Web School also provides internship opportunities to improve the practical applicability skills of the student by boosting their professional digital marketing career.

Opportunity To Work On Real-Client Projects

W3 Web School also offers students the opportunity to work on live projects, so that they can gain practical business exposure and handle difficult situations in their future digital marketing careers.

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Course Highlights:

Features of Our Digital Marketing Course in Kolkata

Advanced Course Module
Know the latest market trends and strategies with W3 Web School’s most updated course module, specially designed for beginners to get their dream job with a higher salary package.
Certified Mentors
Get to know the course curriculum from our highly experienced trainers at W3 Web School, offering an advanced digital marketing course in Kolkata.
100% Practical Approach
Learn advanced digital marketing skills with our 100% practical approach designed to guide you in knowing the current practices and skills of the latest digital realm.
6+ Live Client Projects
Learn trending techniques and practices with our 6+ Live client projects and practical training delivered by our exclusive digital marketing certificate program.
15+ Global Certifications
Boost your job opportunities with our advanced digital marketing course in Kolkata, delivering 15+ global certifications.
1:1 Mentoring
Receive personalized 1on1 mentoring from our highly experienced trainers to upskill your digital marketing journey!
24/7 Hours Support
Do you need guidance? We are here 24/7 to assist you with your queries and problems regarding the course and offer your most relevant solutions!
Internship Opportunities
Learn practical skills with the offered internship opportunity and upskill your career in this booming landscape.
30+ Premium Tools Free Access
Improve your skills with free access to 30+ paid premium tools with our advanced digital marketing program and resolve the issues of the corporate landscape.
Free access to Domain, Website & Hosting
Boost your online presence by learning to use domain, hosting, and website accurately with W3 Web School’s free access.
Placement Assistance / Resume designing
Get your resume designed by our highly certified placement assistance team and boost your chances of getting selected in the popular companies.
Interview Preparation
Makes you ready for your interview with mock interviews and guides on super communication skills, improving your confidence for having huge career opportunities.
Who Should Attend:

Who can register for our Digital Marketing Course in Kolkata?

W3 Web School offers an advanced and industry-specific Digital Marketing Course in Kolkata for students or graduates who want to start their careers, marketing professionals looking for upskilling, entrepreneurs, and digital marketing enthusiasts.

If you fall into any of these categories, you can get exclusive benefits by just joining this course!

Students and Graduates
Students
Have you just graduated and are looking to develop your skills? Then look no further! Join W3 Web School’s advanced digital marketing course to start your career journey now!
Marketing Professionals
Marketing Professionals
Do you want to upskill your digital marketing career? Then, our all-inclusive digital marketing certification program is the perfect course for you!
Entrepreneurs
Entrepreneurs
Do you want to set up your business? Unlock the magical power of advanced digital marketing with W3 Web School now!
Passionate about learning
Digital Marketing Enthusiasts
Do you love learning the latest digital marketing practices and trends? Enroll in our exclusive digital marketing course today!

Get Enrolled into Our Practical Digital Marketing Course in Kolkata​

6 Months | 50+ In-Depth Modules | 15+ Certifications

Enroll in W3 Web School’s Advanced Digital Marketing Course in Kolkata for all your industry preparation needs.

  • Practical Classes
  • Daily Tasks & Assignments
  • 6+ Real Client Projects
  • 1-On-1 Mentoring
  • Free Study Materials
  • Reasonable Fees Structure
  • Individual Approach for Every Student
  • Industry Expert Faculties
  • Free Demo Class Available
  • Domain + Hosting Free
  • Master 20+ Premium Tools
  • Theory + Practical Examination
  • 15+ Certifications
  • Resume & Interview Training
  • 100% Placement Guarantee
  • Customized Syllabus
  • Doubt Clarification Session
  • Completed 1000+ Batches
  • LinkedIn Profile Analysis
  • Recorded Videos Access

The Key Reason Behind Our Success as A Digital Marketing Institute in Kolkata is The Rich Syllabus That We Teach. Want to Explore it? Download it From Here:

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Benefits:

Upskill Your Journey with the Best Digital Marketing Course in Kolkata

  • Know the latest digital marketing techniques and strategies with our exclusive practical classes and 1:1 mentoring.
  • Improve your industry-specific digital marketing knowledge with our specially designed 6+ real client projects.
  • Helps you overcome the issues of real-life situations with the guidance of our certified trainers.
  • Get easy accessibility to 30+ premium digital marketing tools to gather practical skills.
  • You can boost your business's online visibility, audience reach, conversion rates, and website traffic.
  • You can also get huge career opportunities like working as a digital marketing executive, social media marketer, content marketer, and freelancer.
  • You can also get 100% placement assistance to avail yourself of extra benefits like mock interviews, resume making, and interview preparation.

CHECK OUR ADVANCED COURSE MODULES

View Course Details

Learning Methodology

  • Live Practical Classes
  • 6+ Live Projects Of Real Clients
  • Theory+Practical Examination
  • Interview Preparation
  • 1:1 Mentoring
  • Placement Assistance

Rated 4.8/5 On Google

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Mock Interviews

  • Prepare & Practice for real-life job interviews by joining the Mock Interviews drive at W3webschool Campus and learn to perform with confidence with our expert team.
  • Not sure of Interview environments? Don’t worry, our team will familiarize you and help you in giving your best shot even under heavy pressures.
  • Our Mock Interviews are conducted by trailblazing industry-experts having years of experience and they will surely help you to improve your chances of getting hired in real.

How W3webschool Mock Interview Works?

Mock Cycle

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Digital Marketing Platforms and Tools

Ubersuggest
Pingdom
chatgpt
ScremingFrog
SEOSIteCheckup
woorank
Ahrefs
Hootsuite
Buffer
buzzsumo
AnsThePublic
GTrends
SpyFu
GTM
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Course Details:

Mode of Our Digital Marketing Course in Kolkata

  • Duration: 6 Months
  • Class Schedule: Weekdays (Morning/Evening Batches), Weekend Batches
  • Prerequisites: Basic knowledge of the internet and marketing concepts (optional)
  • Mode Of Training: Online / Offline
Join Our Free Demo Class Now!
Book a free demo class today! Begin your digital marketing career now by registering for our free demo class. Get the class details from our student support team now!
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Contact W3 WEB SCHOOL Learner Support

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Phone (For Voice Call) 
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Admission Process:

Follow 5 Simple Steps to Get Enrolled

Step - 1

Enquire about the course details.

You can start now by enquiring about the course details to the student counselor and clear your doubts regarding the course.

Step - 2

Get a free demo class.

Register for a free demo class and get an overview of the course, and teaching method of the trainer, which will enable you to make decisions regarding admission.

Step - 3

Finish the admission process

Once you receive the essential course details, you can complete the application form, submit it with your documents, and proceed to the next step.
Step - 4

Complete the Payment Procedure

You can now choose the payment method according to your preferences, whether it is online or cash transaction.
Step - 5

Start Learning

Once you have completed the payment procedure successfully, you will receive further information on the course and begin your learning process.
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Our key point:

What Our Student's Talking About Us ?

Myself srayasree I completed my digital marketing course from W3webschool. It was my amezing experience from here .Each and every teacher helped me a lot to fulfill my target and thanks to my class teacher Ankit sir . I got a job from here.
Srayasree Biswas
Srayasree BiswasDigital Marketing Student
I am reviewing this institute after having lots of experienced, i have learned so many thing from w3webachool and their guidence is like you family.
I Got A Job Recently In The Field Of Digital Marketing!♥️
Sohit Singh
Sohit SinghDigital Marketing Student
I have completed my Digital Marketing course a year ago and my overall experience has been pretty good. Sir and other stuffs everyone have been helpful and got to learn the things properly, so thank you...
Raima Das
Raima DasDigital Marketing Student
Read FAQs About Our Advanced and AI Based Digital Marketing Course In Kolkata
Does any previous experience is required for this course?
No, there is no need to have any experience. You are not required to be from an IT background. The course can be completed even by people from a non-IT background.
Are all of these training courses updated?
Yes, all the training modules are updated as per the international standards and requirements. We provide the latest knowledge to the students.
Is this course suitable for beginners in digital marketing?
Yes, our courses cater to all skill levels, including beginners. We provide comprehensive training that starts from the fundamentals and gradually progresses to advanced topics.
Can I pursue these courses while working a full-time job?
As Absolutely! Our courses are designed to accommodate flexible schedules. You can access the course materials at your convenience and learn at your own pace.
Will I get placement after completing this course?

Yes, W3webschool have Dedicated Placement Team offers certification and placement assistance to the candidates, so that they can choose the career path of their choice and achieve new heights of Digital success.

Who should take a digital marketing course?
  • If you are not from an IT background and want to get a high-paid job.
  • If you are a graduate or a professional looking to upgrade the skills.
What if I want to ask a question while I’m in my home?

You can ask any questions anytime to our faculties. Our faculties provide you with 24×7 phone and WhatsApp support.

Still have queries? Call Us
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Career Assistance

  • - Build an Impressive Resume
  • - Get Tips from Trainer to Clear Interviews
  • - Attend Mock-Up Interviews with Experts
  • - Get Interviews & Get Hired
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Download the syllabus to learn more about the program

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Our 50+ Course Modules

Download Curriculum
Digital Marketing Training Curriculum

The digital revolution, technology has opened a new door for marketers. What we market may not have changed but how we market has indefinitely changed. The evolved study of marketing, known as digital marketing, has opened new opportunities for businesses and aspiring digital marketers.

  • SEM/SMO Expert
  • Social Media Manager
  • Email Marketers
  • E-Commerce SEO & E-Commerce Marketing
  • Mobile Marketing/App Marketing/APP Store Optimization
  • Web Analytics & Report
  • Google Tag Manager
  • Online Reputation Management(ORM)
SEM/SMO Expert

Digital Marketing Overview

  • Overview of Digital Marketing
  • Different online marketing channels
  • How is it different from Traditional Marketing
  • Understand the journey of online customer
  • Key Terminologies in Online Marketing
  • Overview to Content Management System
  • Overview of case studies and business model
  • Introduction to SEO, How Do Search engines work
  • Search Engine Algorithms & google algorithm Updates
  • Google Search Console
  • Competition Analysis
  • On-page, and Off-Page Optimization strategies
  • Content development strategy

Search Engine Marketing – SEM

  • What is SEM Why SEM
  • What is Google AdWords Why Google AdWords
  • Google Network
  • AdWords Terminologies
  • How Does the SEM Auction Work
  • Structure of an AdWords Account
  • Campaign Types – Introduction to Search, Display (including Videos),
  • Shopping and Mobile-specific campaign types, and when/why to use them.

Creation of Search Network Campaign

  • What are Ads
  • Ad Formats
  • Ad Text Policies
  • Ad Text Best Practices
  • DKI
  • Ad Extensions
  • Keyword Research
  • Tools – Keyword Planner & Estimator
  • Keyword Match types
  • Keyword Strategies
  • Landing Page
  • Bidding and Budget
  • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

Creation of Google Display Network

  • GDN Targeting Options
  • Display Ad Formats
  • Ad Gallery Tool
  • Conversion Tracking
  • GDN Campaign Creation – Demo
  • Remarketing
  • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
  • Advanced Display: Smart Display Campaigns

Mobile Ad Campaigns

  • Universal App Campaigns
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Conversions Report Editor
  • Optimization Strategies
  • Account Audit Demo

Shopping Campaigns – Introduction

  • What are Google Shopping Ads /Product Listing Ads
  • Where do they appear on Google What Shoppers on the internet do
  • What retailers need – New Advertising technologies
  • Google Shopping set retailers up for success
  • Features of Google Shopping Why PLA’s
  • Path to creating PLA Ads
  • Merchant Centre Steps
  • Create Shopping Campaign on Google AdWords
  • Track Performance and Optimize the Campaigns

Introduction to SEO

  • What is Search Engine Optimization
  • Indexing & Crawling Basics
  • Optimizing Crawl Budget

Organic Search vs. Paid Search Results

  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)What is Off-page SEO/Link Building (Social, Content-based, PR)

Keyword Research

  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
  • Google Keyword Planner Tool

On-page SEO

  • On-page SEO Elements
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid

Technical SEO

  • URL Architecture
  • Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)
  • 301 Redirects

Mobile SEO

  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimising for Voice Search
  • Schema markup
  • What is Schema & Why is it relevant to SEO.
  • Schema Types – Micro, JSON-LD
  • Common JSON Schema Tags – Organisation, Website, Blog Posting
  • How Schema shows up in SERPs

Off-page SEO

Link Building

  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics

Social SEO

  • Quora
  • YouTube Video SEO
  • SlideShare, Scribd and other Social Channels for SEO

Local SEO

  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local Listings/Citations
  • Backlink audit of one website
  • How to audit backlinks of competitors and gain insights

SEO Audit, Tools, Measurement

  • SEO Audits
  • Different Types of SEO Audits
  • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
  • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
  • Google Search Console

Algorithm Updates

  • History of Google Algorithms
  • Panda, Penguin, Pigeon, Caffeine updates
  • RankBrain and the Future of SEO

Measurement with Google Analytics

  • Basics of Google Analytics
  • SEO Metrics to Measure – On-page, Off-page, Technical
  • SEO Reporting

Google AdSense

  • What Is Google AdSense
  • Difference between Google AdWords vs Google Analytics
  • How much minimum traffic i need for Google AdSense approval
  • Which sizes for AdSense is very effective
  • How to create google AdSense account
  • Different types of Ad unit
  • Plugin for AdSense integration
  • AdSense Reports Study
  • Difference between Google AdSense vs Affiliate Marketing
  • What is CPC
  • Easy steps for Google AdSense
Social Media Manager

Digital Marketing Overview

  • Overview of Digital Marketing
  • Different online marketing channels
  • How is it different from Traditional Marketing
  • Understand the journey of online customer
  • Key Terminologies in Online Marketing
  • Overview to Content Management System
  • Overview of case studies and business model
  • Introduction to SEO, How Do Search engines work
  • Search Engine Algorithms & google algorithm Updates
  • Google Search Console
  • Competition Analysis
  • On-page, and Off-Page Optimization strategies
  • Content development strategy

Social Media Marketing

  • Brief to social media marketing
  • Key steps for social media success.
  • Social Media Statistics & Strategy
  • Importance of using essential social media tools
  • Social media marketing integration.

Creating Content for Facebook & Social Media

  • Why Content is the foundation of SMM
  • Psychology of Social Sharing
  • Building Content That is Inherently Shareable

Facebook marketing

  • Facebook Page Best Practices
  • KPIs to measure success
  • Facebook Insights
  • Facebook Business Manager

Facebook advertising

  • How does Facebook Advertising Work
  • Facebook Ad Campaign Objectives
  • Facebook Ad Targeting

YouTube marketing

  • YouTube Marketing Overview
  • YouTube Marketing Strategy
  • How to Find Video Ideas with Competitor Analysis
  • How to Find YouTube Video Ideas with Keyword Research
  • YouTube Account Setup
  • YouTube Account Optimisation
  • YouTube Banner
  • YouTube Channel Tags
  • YouTube SEO
  • Enable Custom Thumbnails
  • YouTube Thumbnails
  • YouTube Cards
  • YouTube Comments
  • Manage Multiple YouTube Accounts
  • YouTube Monetisation
  • YouTube Ads
  • YouTube Analytics

Twitter marketing

  • Twitter Marketing for Brand Awareness
  • Twitter Ads
  • Twitter Analytics
  • Twitter Tools

LinkedIn marketing

  • LinkedIn for Personal Branding
  • Brand Marketing on LinkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads

Pinterest marketing

  • Pinterest for business
  • Marketing on Pinterest
  • Best Practices
  • Leveraging Rich Pins
  • Analytics & Measurement

Instagram Marketing

  • Optimizing your Instagram business profile
  • Crafting an Instagram content strategy
  • Best Practices
  • Influencer Marketing on Instagram
  • Analytics & Measurement
  • Instagram Ads

Quora Marketing

  • Why Market Your Business on Quora
  • Quora Marketing Strategy
  • Quora Account Setup
  • Quora Account Optimisation
  • Build a List of Questions to Answer
  • Format Your Answers for Maximum Clicks
  • Quora Promotion
  • Find Blog Post Ideas with Quora
  • Quora Business Page Setup
  • Quora Analytics

Snapchat Marketing

  • Snapchat for business
  • Building a following
  • Driving Engagement
  • Analytics & Measurement

Document Sharing Site

Overview of Online Reputation Management (ORM)

Social media measurement and reporting

Online Reputation Management (ORM)

  • What is ORM
  • Why ORM is important for your business
  • Factors of Online Reputation Management
  • Negative effects of bad online reputation
  • How to get customer reviews
  • Monitor Online Conversations
  • Don’ts of Online Reputation Management
  • Do’s of Online Reputation Management
  • How to Improve Your Reputation
  • Tools of Online Reputation Management
  • Introduction to Google Alerts
  • Different Types of Google Alerts

Google AdWords

  • What is Google AdWords Why Google AdWords
  • Google Network
  • AdWords Terminologies

Google AdSense

  • What Is Google AdSense
  • Difference between Google AdWords vs Google Analytics
  • How much minimum traffic i need for Google AdSense approval
  • Which sizes for AdSense is very effective
  • How to create google AdSense account
  • Different types of Ad unit
  • Plugin for AdSense integration
  • AdSense Reports Study
  • Difference between Google AdSense vs Affiliate Marketing
  • What is CPC
  • Easy steps for Google AdSense

Media buying & selling

  • Setting up the objectives
  • Understand the key tasks to draft an “awesome” digital media plan
  • Segmentation & targeting of the audience
  • Best practice to execute the campaigns post the media plan
  • Understanding multiple formats & appropriate for our targeted digital platforms

Video Marketing

  • What is Video Marketing
  • Difference between Video Marketing Vs Video Optimization
  • How to promote videos through Google AdWords
  • How to Create in-stream Ads
  • How to increase Video views
  • What is CPV and CPM
  • Video Marketing basic concepts
  • True View Ads vs Stream Ads
  • How to create Sequence Ads
  • How to create Bumper Ads

Video Optimization

  • Video Optimization Basics
  • How to increase your views on YouTube
  • How to monetize your YouTube video
  • How to rank videos in 24hr in YouTube
  • YouTube Ranking Techniques
  • Annotations
  • Using YouTube Cards
Email Marketers

Setting-up an Email Marketing Machine

ISPs, Hosting Facility and MTA

IP/DNS and Shared vs. Dedicated IPs

MX Record, Whitelisting, Response Handlers and Bounces

Effective Email Content

  • Conversation, Relevance, Incentives
  • Timing, Creative & Copy, Attributes

Customer Acquisition Strategies

  • Rented List Emails
  • Co-branded Emails
  • Third Party Email Newsletters
  • Viral Emails
  • Event Triggered Emails
  • House E-newsletters

Effective Creative Introducing

  • CRABS- Does your Emails have Crabs
  • Email Template Model
  • Best Practices
  • NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

Nurturing & Automation

  • Tools to Enhance Lead Nurturing
  • Enhance Better Reach
  • Analyze Behavior Patterns
  • Analytics
  • Automation and More

Resources to do situational analysis and progressive updates

  • Customer Personal Toolkit
  • Complete Email Marketing Worksheet
  • Content Editorial Calendar
  • Digital Marketing Strategy Toolkit
  • Email Contact Strategy Template
  • Email Campaign Calculator
  • Email Marketing Health Check
  • Structuring Digital Marketing Team
  • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Email Automation

  • Introduction to Automation
  • What is Automation
  • How does it Work
  • What are the Benefits
  • Choosing an Automation Platform
  • Features & Functions Available
  • What are Workflows How to Create a Workflow
  • Cost
  • Most Widely Used Platforms
Lead Generation Expert

Inbound Marketing

  • What is Inbound Marketing
  • Inbound Marketing Process
  • Content Marketing Concepts
  • Strategies for Inbound Marketing
  • Tools for Inbound Marketing
  • Using a CRM
  • Delight your Customers

Landing Page Design Concepts

  • Conversion Oriented Landing Page Design
  • Investment in Landing Page
  • Is it for me
  • What is it
  • Critical Concerns to Address on Landing Page
  • What’s the Next Step

HTML Basics

  • Web Page Basics: What is HTML, JavaScript, CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A
  • On-page SEO Elements
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid

Website planning/Creation/Optimization

  • Webpage and website
  • Basics of HTML
  • Other languages for website creation
  • Common tag
  • PHP Based Platform
  • What is a webpage
  • Types of Website
  • Difference between Blog and Service Webpage
  • WordPress
  • Difference between themes and plugins
  • Posts vs pages
  • Category vs tags
  • General Customization
  • What is WordPress
  • How to change theme in WordPress
  • How to use plugin
  • How to install WordPress
  • How to upload Demo content
  • How to install premium plugins
  • Difference between Free themes and premium themes
  • Create Posts and Pages

Content Marketing

  • How many types of Content Marketing
  • What is a writer
  • Difference between Informative and Potential Content
  • Content Marketing Do’s and Don’ts
  • Content Planning
  • Final words on your Strategy
  • How to generate leads through potential content
  • How to target potential customers through right content
  • Find right keywords for content marketing
  • Effective content marketing strategy
  • Let’s talk about strategy for content marketing
  • Analyzing the keyword for content

Attracting your potential customers into conversion funnel

  • Various Ways to Build Reach Through Digital Marketing
  • What are Engagement Magnets
  • How to Identify Right Set of Engagement Magnets for your Business
  • Effectiveness of Various Engagement Magnets
  • Digital Reach Building Strategy Through Inbound Interest Generation

Converting your prospects into leads using emails

  • What is Audience Aggregation
  • Benefits of Audience Aggregation
  • How to do Audience Aggregation Through Emails

Role of Conversion

  • Understanding Customer Psyche
  • Conversion Optimization
  • User Flow and Persuasion
  • Online Persuasion
  • True Meaning of Landing Page User Flow and Online Persuasion

Conversion Optimization Patterns for Engaging website Visitors

  • Patterns for Engaging Website Visitors
  • Pattern #1 – Pop-Ups
  • Pattern #2 – Pop Under Call-to-Action
  • Pattern #3 – Inside Article CTA

Lifecycle Emails

  • What are Lifecycle Emails
  • Where do Lifecycle Emails fit in
  • Tools used for Lifecycle Emails
  • Lifecycle Emails – Case Studies
  • Lead Nurturing with Drip Email Marketing: Implementation

Affiliate Marketing

  • Understanding Affiliate Marketing
  • Google Analytics
  • Google AdWords
  • Google AdSense
  • Google Webmaster
  • Banners, Promos, Discounts
  • Different type of campaigns
  • Email campaign
  • Campaign measurement and Tracking
E-Commerce SEO & E-Commerce Marketing

Website planning/Creation/Optimization

  • Webpage and website
  • HTML basics
  • Other languages for website creation
  • Common tag
  • PHP Based Platform
  • What is a webpage
  • Types of Website
  • Difference between Blog and Service Webpage
  • WordPress
  • Difference between themes and plugins
  • Posts vs pages
  • Category vs tags
  • General Customization
  • What is WordPress
  • How to change theme in WordPress
  • How to use plugin
  • How to install WordPress
  • How to upload Demo content
  • How to install premium plugins
  • Difference between Free themes and premium themes
  • Create Posts and Pages

HTML Basics

  • Web Page Basics: What is HTML, JavaScript, CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A
  • On-page SEO Elements
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid

E-Commerce SEO

  • What is E-commerce SEO
  • Understanding of Best product keywords
  • How to index product in search engine
  • Rank on Potential Keywords
  • Increase Quality Backlinks

What is Ecommerce Marketing

  • Difference between Normal SEO and Ecommerce website SEO
  • What is the role of reviews in ecommerce marketing
  • Product presentation and “ROI” parameter
  • How to think as a customer
  • Boosting sales
  • How to increase ecommerce sales through Facebook
  • Ecommerce basic concepts
  • How to promote large products in single click
  • Effective strategy plan for Ecommerce website
  • Cart development techniques

Content Marketing

  • How many types of Content Marketing
  • What is a writer
  • Difference between Informative and Potential Content
  • Content Marketing Do’s and Don’ts
  • Content Planning
  • Final words on your Strategy
  • How to generate leads through potential content
  • How to target potential customers through right content
  • Find right keywords for content marketing
  • Effective content marketing strategy
  • Let’s talk about strategy for content marketing
  • Analyzing the keyword for content
Mobile Marketing/App Marketing/APP Store Optimization

Digital Marketing Overview

  • Overview of Digital Marketing
  • Different online marketing channels
  • How is it different from Traditional Marketing
  • Understand the journey of online customer
  • Key Terminologies in Online Marketing
  • Overview to Content Management System
  • Overview of case studies and business model
  • Introduction to SEO, How Do Search engines work
  • Search Engine Algorithms & google algorithm Updates
  • Google Search Console
  • Competition Analysis
  • On-page, and Off-Page Optimization strategies
  • Content development strategy

Mobile marketing Overview

  • App Marketing Overview
  • App Store Optimization Overview
  • Mobile Marketing
  • Understanding Mobile Devices
  • Impact of Mobile Marketing in Social Media
  • Mobile Marketing Analytics
  • Mobile Apps Engagement
  • Growth in the Mobile Industry
  • Promoting Site in Mobile Apps
  • Benefits of Mobile Marketing
  • Targeting Options in Mobile Apps
  • Mobile Marketing Goals
  • Mobile Ad Formats
  • Reporting in Mobile Ads
  • Google AdWords

App Marketing/App Store Optimization

  • What is App Marketing
  • App Store Optimization
  • How to decide Target Cost Per Install
  • How to increase install in Play Store
  • How to generate downloads through Facebook
  • How to make business from mobile marketing
  • Effective mobile marketing strategy
  • Create iOS and Android App Ads
  • How to lower Target CPI
  • How to target potential customers through search engine marketing

Content Marketing/Blog Management

  • What is Content Marketing
  • How many types of Content Marketing
  • What is a writer
  • Difference between Informative and Potential Content
  • Content Marketing Do’s and Don’ts
  • Content Planning
  • Final words on your Strategy
  • How to generate leads through potential content
  • How to target potential customers through right content
  • Find right keywords for content marketing
  • Effective content marketing strategy
  • Let’s talk about strategy for content marketing
  • Analyzing the keyword for content
Web Analytics & Report

Introduction

  • What’s analysis
  • Is analysis worth the effort
  • Small businesses
  • Medium and Large-scale businesses
  • Analysis vs Intuition
  • Introduction to Web Analytics

Google Analytics

Getting Started with Google Analytics

How Google Analytics works
Accounts, profiles and user’s navigation

  • Google Analytics
  • Basic Metrics
  • The main sections of Google Analytics reports
  • Traffic Sources
  • Direct, referring, and search traffic
  • Campaigns
  • AdWords, AdSense

Content Performance Analysis

  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search

Visitors Analysis

  • Unique visitors
  • Geographic and language information
  • Technical reports
  • Benchmarking

Social Media Analytics

  • Facebook Insights
  • Twitter Analytics
  • YouTube Analytics
  • Social Ad Analytics /ROI measurement

Actionable Insights and the Big Picture

  • Recap of Google Analytics reports and tools
  • Finding actionable insights
  • Getting the organization involved
  • Creating a data-driven culture
  • Resources
  • Common mistakes analysts make
  • Additional Web analytics tools

Social CRM & Analysis

  • Radian6
  • Sentiment Analysis
  • Workflow Management
  • Text Analytics

Digital Analytics

  • Web Masters
  • AdWords Reports, Custom Reports, Custom Dimensions
  • Dashboard and Segmentation
  • Multi-Channel Funnels Reports
  • Attribution modeling and reports

Platform Principles

  • The platform components
  • The data model
  • Measurement Protocol data collection
  • Importing data into Google Analytics
  • Reporting APIs and Report Sampling
Google Tag Manager

Google Tag Manager

  • Introduction to Google Tag Manager
  • Install Google Tag Manager
  • Explore Google Tag Interface
  • Create a new FREE account in Google Tag Manager
  • Learn about the admin session of the google Tag Manager
  • Learn to install Google Tag Manager on a Live Demo Website
  • Install GTM on a HTML Website
  • About google Analytics
  • Google Analytics Account Creation
  • Integration of Google Analytics with the help of GTM
  • YouTube video tracking using GTM and Google analytics
  • Social media button clicking using GTM
  • Phone number tracking using GTM
  • Wikipedia Link Tracking using Google Analytics & GTM
  • White Paper PDF download tracking with Google Analytics & GTM
  • Facebook Marketing with the help of Google Tag Manager
  • Facebook Re-marketing with the Help of GTM
  • Time based trigger & messages on our website with GTM
  • Advanced Data layer in GTM
  • Advanced concepts in GTM
  • Facebook Sales Vs Ads Amount Spend Tracking
  • Find the traffic based on the browser’s location using GA & GTM
  • Find the Text copied from website using Google Analytics & GTM
  • Track the Product Purchase on Our Google Analytics using GTM
  • Google Tag Manager and channel marketing
  • Learn How to track Google Ads Conversion Purchase using GTM
  • LinkedIn Conversion Tracking & Marketing using GTM
  • Quora content Marketing & Re-marketing using GTM
  • Shopify GTM installation & Tracking and its Limitations
  • New Rollouts in GTM
  • Improve GTM performance using Custom Templates
  • Common Mistakes and Solutions
Online Reputation Management (ORM)

Online Reputation Management (ORM)

  • What is ORM
  • Why ORM is important for your business
  • Factors of Online Reputation Management
  • Negative effects of bad online reputation
  • Step-by-step guide to overcome bad reputation
  • Understanding ORM scenarios
  • How to deal with criticism online
  • Some proven ways for build positive brand reputation
  • How to get customer reviews
  • Monitor Online Conversations
  • Don’ts of Online Reputation Management
  • Do’s of Online Reputation Management
  • How to Improve Your Reputation
  • Tools of Online Reputation Management
  • Introduction to Google Alerts
  • Different Types of Google Alerts
  • Best examples of online reputation management
  • ORM Case Studies
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