Loveinstore

When selling more products and tapping an unreached audience, you might try different ways to make your product visible. Well, one such way is known as Brand merchandising.

If you are a marketing professional or student and need to become more familiar with the most recent marketing jargon, you risk missing out on opportunities. Above the line (ATL) and Below the line (BTL) are examples of such terms. Since I also teach marketing at Westford University College, I frequently get inquiries from my students about ATL and BTL advertising.

Typical retail management systems employ a research-based approach, starting with product manufacture, then product distribution among retailers, and finally, customer feedback. Obtaining the required information involves several steps. The customer should have a positive shopping experience and have no trouble making purchases with the help of ideal retail management systems. The customer benefits from quickly finding the item, saving time, and enjoying their shopping experience.

If you're a Salesforce administrator, you've probably had someone ask you about a field. You've probably said it to yourself as well; let's face it. Fortunately, Salesforce provides field history tracking, which enables you to track changes to specific fields and review them later to determine what transpired. This guide covers the main that you need to know:

Now that we’ve reached the crucial part, which is how to design incredible, captivating, and mind-blowing branded merchandise, you should get to work right away, given how critical having inventory is. You must understand how to communicate effectively with the audience because you are the artist or designer.

Brands need help to stand out in the fiercely competitive market from the consumers who are becoming less and less interested in them.

The marketing and sales of products from the entire beauty industry can be handled directly by clients through beauty advisors. With different educational backgrounds and professional experiences, you can pursue a career in beauty consulting.

According to research, understanding brand health begins with understanding the connection between consumer engagement and value to the brand. It demonstrates that for nearly all brands, leadership is attained by securing emotional commitment (adorers) from a small percentage of the brand community, the high-value consumers (HVCs).

Here you can learn more about Love In Store Technologies, offering Managed Services & BTL, Payments & Engagement, E-commerce, Tech & AI.

Specifying quantities, determining product quantities, designing display layouts, developing marketing plans, and calculating discounts and coupons are all parts of the merchandiser's job. Reaching the final consumer and retail sales are included in merchandise in a broader sense.

Love In Store one of the fastest-growing B2B Services companies in India. providing Managed Services (BAs, ISPs & Merchandisers in MT & GT Channels), Direct Payment Disbursals, and Ecommerce Channel Management.

In the fast-growing and developing e-Commerce ecosystem, the competition is also multi-folding. It is very easy for sellers/brands to lose their grip on the market. To maintain sustainability in e-Commerce, it is crucial for the brand to study its customer behavior, track its competitors, and make data-driven decisions.

In the kingdom of e-Commerce, content is king. With an unfathomable increase in competition, it is so vital for the brands to stand out. Content & media helps you define your brand and highlight its core values. For most businesses, media marketing is an effective growth-oriented method of audience engagement, creating brand awareness, and driving sales.

Aditya Goel is the Co-Founder of Love in Store & Account Mein, two of India’s leading B2B services businesses set up in the year 2017.

Shop audits become necessary to avoid wastage, and excessive ordering of products, maximize sales, and identify the star products of the month. The simple process allows you to create a customized strategy for your storefront.

Love In Store Technologies is one of the top FMCG Company providing Managed Services & BTL, Payments & Engagement, E-commerce, Tech & AI services.

Here is our second video on knowledge series - #D2Cgoes offline. We intend to share the knowledge we gained while servicing 50 consumer brands, many of whom are digital natives, and answer the why and how of going offline. If you want us to answer more questions, feel free to leave them in the comments. If you want to know how LIS can help, get in touch today.

Love in Store launches its new knowledge series #D2CgoesOffline. We intend to share the knowledge we gained while servicing 50 consumer brands, many of whom are digital natives, and answer the why and how of going offline. If you want us to answer more questions, feel free to leave them in the comments. If you want to know how LIS can help, get in touch today.

E-Commerce is a steady-rise industry growing upward and forward. Its growth has seen a boom in the last few years and its impact on the behaviour of shoppers around the world have not been missed by all big brands and companies.

The company can maintain control over its promotional efforts and avoid paying intermediaries and outside agencies by utilizing below-the-line promotion techniques. Therefore, compared to ATL promotion, BTL promotion is more affordable.