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The second model is where goals are described in terms of Key Performance Indicators (KPIs) that need to be achieved in order for the business to realize a successful outcome. KPIs are unique to every organization so choosing the most effective KPIs is based on a clear understanding of the organization’s priorities. KPIs may be described in operational terms (e.g. achieve x outcome by y date) or in terms of general progress towards achieving the business strategy.

This approach is obviously less prescriptive than S.M.A.R.T goals as it is widely open to interpretation depending on the prio
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Introduction

OKRs and KPIs are two of the most popular goal-setting and performance management frameworks. Both have their own strengths and weaknesses, and it's important to understand the differences between the two before deciding which one is right for your organization.

What are OKRs?

OKRs stands for Objectives and Key Results. It is a goal-setting framework that helps teams align their efforts and track their progress towards ambitious goals. OKRs are typically set on a quarterly basis, and they are typically made public so that everyone in the organization can see what everyon